Finally, an exciting new Entropia Universe promotional video is being developed in conjunction with Arkadia Studios, to be released early in the new year. Without doubt, MindArk plans to build on this success by refining and expanding its marketing efforts during 2013, first by increasing the current Google banner campaigns, and later branching out to additional advertising networks. Entropia Universe now has 2.5 times more new active accounts compared to 2011, and overall activity in the universe is increasing steadily. The results of these marketing efforts are very encouraging indeed. In addition, the redesign and optimization of the Planet Calypso website completed in early autumn helped to significantly improve the conversion rate of website visitors. In conjunction with the the improvements to new participant areas described above, MindArk gradually ramped up its marketing efforts during 2012, resulting in a 50% increase in the number of unique visitors to the and planet partner websites. On the planet partner side of things, newly designed beginner areas were introduced on Planet Arkadia and Planet Calypso, with the goal of better educating and engaging new participants and helping them gain some early momentum in their Entropia Universe careers. In response to feedback from the community, creature loots were also adjusted by MindArk to dramatically reduce the incidence of ‘No Looters’. These improvements included revamping the Genesis new arrivals area to improve performance and ease the learning curve for newbies. Towards that goal, MindArk and the planet partners put a lot of focus on refining the systems and content encountered by new participants during their first few hours in Entropia Universe. Some amazing improvements are coming very soon, and I am confident in stating that the future of Entropia Universe looks brighter than ever!īefore detailing MindArk’s development plans for the new year, I’d like to quickly share the highlights and progress achieved in 2012.Īs mentioned in the State of the Universe Address 2012, MindArk made a conscious effort in 2012 to improve the overall Entropia Universe user experience, especially for newcomers. The MindArk team has spent much of December pinpointing the highest priorities and plotting our development roadmap for 2013. More details can be found in the 2013 Roadmap section below. 30, 2003, and MindArk will be celebrating the anniversary throughout 2013 with numerous special events and promotions. One very exciting milestone that will be reached early in 2013 is Entropia’s ten-year anniversary! The official “gold” version of Project Entropia (the predecessor to Entropia Universe) was released on Jan. While 2012 was an important and eventful year for Entropia Universe, the upcoming year promises to bring even greater opportunities for development of the EU platform and participant growth.
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